According to a Bitrise survey, 62% of mobile app development companies are not releasing regular updates frequently enough, which may hinder their ability to build and retain their user base. Developers often fail to plan for the next stages of development, which can harm even successful apps.
62% of mobile development companies are being hindered by infrequent app updates.
62% of mobile development companies are being hindered by infrequent app updates. Why Are App Updates So Important?
Regular app updates are crucial for retaining and building a user base. They can fix bugs, introduce new features, and improve the user interface. Updates also remind users about the app and can help developers collect information on how it's being used. Knowledgeable users may consider the frequency of app updates when deciding whether to install it. The Apple App Store and Google Play Store both show when an app was last updated.
Why Are App Developers Struggling With Updates?
According to a Bitrise survey, only a small group of developers release app updates every 1-2 weeks, with 11% updating their app once a week and just over 20% releasing an update every 8-14 days. The survey suggests that a manual release process is one of the biggest factors hindering many companies. Bitrise highlights the success stories of companies that automated their release process and increased their speed by 30% or more.
However, the report doesn't mention that the frequency of updates isn't the only important factor. Developers can release small or buggy updates every day without significantly impacting the app or its use.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.