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  • Writer's pictureConnie Chan

Dana White's Net Worth in 2023?

Dana White's Net Worth in 2023?
Dana White's Net Worth in 2023?

Dana White is a renowned figure and the current leader of the Ultimate Fighting Championship (UFC), the largest mixed martial arts organization globally. When examining his achievements, it becomes evident why Dana White's net worth is remarkably high. According to public figures, his estimated net worth exceeds $500 million, primarily attributed to the sale of his UFC stock and his salary as the company's CEO.

AssetContribution to Net WorthAnnual Salary + Profit Share (as UFC CEO)$20 million + 9% of UFC profitsProceeds from UFC Sale$360 millionArt Investments$7+ millionCars and Private Jet$90+ millionTotal Estimated Net Worth$500 million

Dana White's Net Worth in 2023? Dana White’s Role at the Quickly Blossoming UFC

Dana White's Net Worth in 2023? Under Dana White’s leadership, the UFC brand has grown to become one of the largest and most profitable sports brands worldwide. The organization has undergone a complete overhaul, transforming from a haphazard tournament to an organized and sanctioned sport.

In 2001, the UFC was struggling due to its reputation as a reckless and dangerous sport with only two rules: no eye-gouging and no biting, and no mandatory gloves. However, the introduction of various safety measures and controls enabled the UFC to return to TV and overcome politicians' criticisms.

The UFC's popularity skyrocketed due to the mix of hard-hitting action with controlled safety, reaching over 1.1 billion households worldwide. Its success in widening its appeal to the entire world was achieved by recruiting talented fighters from around the globe.

In 2013, White introduced the UFC Fight Pass, a digital subscription service that offers all UFC fight events, unique perks, and thousands of pre-recorded fights. This move has further increased the UFC's profitability.

In July 2016, the majority stake in UFC was sold by the Fertitta brothers to Endeavor, along with a few private equity firms, for an impressive $4 billion. As part of the deal, Dana White, the president of UFC, sold his 9% stake and received approximately $360 million. Additionally, White secured a contract with Endeavor that entitled him to 9% of future profits from the company and allowed him to continue serving as its president.

In April 2023, Endeavor completed the acquisition of WWE for a staggering $9 billion and subsequently merged it with UFC. This strategic move transformed the once fierce competitors into one of the most formidable brands in the sports industry.

The merger brought about a change in Dana White's role, as he transitioned from being the president of UFC to assuming the position of CEO. However, his responsibilities and influence within the company remained largely unchanged.

Following the merger, the newly formed company, TKO Group, was valued at over $21 billion. However, since going public, its market capitalization, which roughly reflects its valuation, has declined to just under $7 billion.

The Ultimate Fighter & Dana White’s Tuesday Night Contender Series

Dana White, the president and CEO of UFC, has a unique approach to his role. He actively participates in UFC events and broadcasts, notably hosting TV shows such as The Ultimate Fighter and Dana White's Tuesday Night Contender Series (now known as the Dana White Contender Series).

The Ultimate Fighter premiered in 2005 and quickly gained popularity due to White's hosting skills and the existing fan base of UFC. The show featured top fighters in two weight classes competing to become "the ultimate fighter" for each season. The winners would receive a three-year, six-figure contract to fight in UFC.

White's presence on the show was compared to Vince McMahon, the legendary figurehead of WWE, which contributed to the show's success. The show is still on air almost 20 years later.

In 2017, White started hosting another show with a similar premise called Dana White's Contender Series. Although not as popular as The Ultimate Fighter, it still draws a significant audience to UFC and continues to release new episodes.

White's involvement in these shows was likely crucial to UFC's growth in the late 2000s and 2010s. It helped attract a new generation of fans to the sport and made it more engaging to follow throughout the year.

Awards and Accomplishments

Over the years of working with the UFC, White has amassed an impressive number of awards. Some of the awards he won include:

  • Nevada Sportsman of the Year in 2009

  • Promoter of the Year between 2005-2013 and 2015-2016

  • Leading Man of the Year (World MMA Awards) from 2008 to 2022

  • Patriot Award by the Armed Forces Foundation in 2009

The UFC Today

The UFC is a professional mixed martial arts organization that has become a premium sports brand on a global level. It is also the largest pay-per-view event provider globally and a media content company. UFC programming has over 60 global broadcast partners and is broadcast in 165+ countries, with over 1.1 billion households following the events in over 40 different languages. On average, the UFC produces over 40 live events per year, mostly in the biggest arenas worldwide. Some of these fights bring in millions of pay-per-view purchases, often priced at $79.99 apiece. Dana White, the president of the UFC, has invested in various areas, including real estate, art, and gambling, among others. However, he has not revealed many details about his investments.

Dana White, the President of UFC, owns multiple mansions in Las Vegas, which are now worth over $7 million. His first Las Vegas mansion was bought in 2006 for $1.95 million, and he purchased three more between 2016 and 2017. All of these properties are located in the upscale Tournaments Hills enclave in Las Vegas. In addition to his real estate investments, White is known for his recreational gambling activities, such as playing blackjack and betting on sports. He once placed a $1 million bet on Jermain Taylor to beat Kelly Pavlik in 2007. Recently, he celebrated his birthday on a yacht with one of his sons, where they were seen playing cards.

Dana White is the owner of a collection of luxury and exotic cars, including a custom Mercedes Maybach wrapped with logos of his whiskey brand worth $300,000, a 1969 Chevy Camaro, a 1969 Ford Bronco, a 1971 Plymouth Barracuda, a 2012 Range Rover, a 2014 Bentley, a Ferrari F430 Spider, a Ferrari Testarossa, a Land Rover Defender V8, 2 BMW M6s, and a custom Harley Davidson motorcycle. Additionally, he possesses a Bombardier private jet, which is valued at about $90 million.

Investments in Art

Over the years, Dana White has made significant investments in art, including paintings and photographs. One of his notable acquisitions is a print by the renowned photographer Nobuyoshi Araki, which is valued at over $1.2 million.

In addition to his art collection, Dana also possesses unique items such as a saber-toothed Tiger Skull, estimated to be worth between $200,000 to $350,000, as well as a money gun and several Samurai Swords.


During a video program, the UFC president purchased an ancient katana for $30,000 and acquired a few other swords for an additional $30,000. Furthermore, he obtained a sword that once belonged to a lord in the Japanese Civil War for $9,000, along with a set of 16th-century Japanese armor.


Today, Dana White's office is adorned with an array of swords, art, and various artifacts.

What Can We Learn From Dana White's Story?

Dana White's journey is truly inspiring. He built his success from the ground up, starting with various jobs that helped at-risk children, all while pursuing his passion for combat sports.

The key takeaways from White's success story are the importance of dedication and the rewards that come from following one's passions. White recognized an opportunity to establish the UFC brand and seized it. By taking control of his life and pursuing his dreams, he achieved remarkable success.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.


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