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  • Writer's pictureSarah Dixon

Ducati partners with Ripple for XRP NFT launch.

Ducati partners with Ripple for XRP NFT launch.
Ducati partners with Ripple for XRP NFT launch.

Ducati has announced a partnership with payment company Ripple to launch its inaugural non-fungible token (NFT) collection on the XRP Ledger. This marks the motorcycle manufacturer's first foray into the Web3 space and blockchain technology.

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Ducati partners with Ripple for XRP NFT launch. Ducati Delves Into Web3; Prepares To Launch First NFT Collection

Ducati, a well-known motorcycle manufacturer founded in 1926, plans to make its debut in the world of Web3 by launching its first-ever digital collectibles on the XRP Ledger. The company, based in Bologna, considers this move crucial for strengthening its bond with its worldwide community. Claudia Domenicali, CEO of Ducati, has commented on the Web3 initiative. Ducati partners with Ripple for XRP NFT launch.

Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.

Ducati has announced the upcoming launch of a digital collectible featuring a video sequence showcasing the brand's logos on motorcycle tanks manufactured from 1946 to present. The NFT collection will be available on the XRP Ledger starting July 26, 2023.

Collectibles. Community. Experiences. Ducati enters the #Web3 world with @Web3Pro_ & @Ripple, showcasing Ducati’s past, present and future. Registration goes live July 26. Join the waitlist now to stay in the know at — Ducati (@DucatiMotor) July 20, 2023

As part of the launch promotion, users who sign up within the first week will receive a Ducati NFT as a gift. Furthermore, these users will have access to future releases from the motorcycle manufacturer. It's worth noting that Ducati collaborated with Web3 Pro, a white-label Software-as-a-Service (SaaS) platform, to execute this NFT project.

A Win For Ripple And XRP Ledger?

The XRP Ledger is a decentralized blockchain created by Ripple, the company behind the XRP token. This technology enables the development of IOUs that represent any currency value and the production of NFTs. The blockchain has recently experienced significant activity, with over 1 million non-fungible tokens produced in the first quarter of 2023. While not the most popular choice among NFT enthusiasts, Ducati's upcoming NFT collection launch on the XRP Ledger could lead to increased adoption and on-chain activity in the coming months. Ripple's recent victory over the U.S. Securities and Exchange Commission (SEC) on July 13 has also drawn attention to the company's payment technology. It is unclear whether this ruling is integral to Ducati's NFT launch, but it has had a positive impact on Ripple's technology. Today, July 25, 2023, the Republic of Palau announced its collaboration with Ripple Labs to create its stablecoin, which is expected to be deployed on the XRP Ledger.

XRPUSD trading at $0.69835 | Source: XRPUSD daily chart on TradingView
XRPUSD trading at $0.69835 | Source: XRPUSD daily chart on TradingView

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.


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