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  • Writer's pictureSarah Dixon

How to Get Verified on Instagram in 2023


How to Get Verified on Instagram in 2023
How to Get Verified on Instagram in 2023

Instagram verification is a significant concern for many users worldwide, given the platform's crucial role in today's digital world. With over 2 billion users, Instagram is a significant player in social media. The Instagram verification badge, also known as the blue check, represents authenticity, trustworthiness, and credibility, which could lead to increased engagement and sales for businesses and affiliate marketers. How to Get Verified on Instagram in 2023.


This article discusses the importance of Instagram verification and how to obtain it. It highlights the advantages, such as increased visibility and protection from fake profiles. The article also provides a comprehensive guide to the Instagram verification process, correcting common misconceptions and explaining the Meta Verified subscription option.


For brands, influencers, or users, understanding the Instagram verification criteria and requirements is essential. It not only enhances one's use of the platform but also elevates the profile's status. Explore this guide to learn how to get verified on Instagram and gain access to the coveted blue check.


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Table of Contents

Key Takeaways

  • Benefits of Verification: Verified profiles gain increased visibility, protection from impersonation, enhanced credibility, early or exclusive feature access, and a boost in brand perception.

  • Meta Verified Subscription: Introduced by Meta, this is a paid monthly subscription service that offers a pathway to obtain the blue check badge on Instagram and Facebook.

  • Difference between Meta Verified and Traditional Verification: Traditional verification is primarily for notable public figures and brands, while Meta Verified is available to a broader range of individuals. Traditional verification is free but doesn’t include the extra benefits of the Meta Verified subscription.

  • Misconception about Follower Count: Traditional Instagram verification isn’t directly tied to follower count. Accounts with fewer followers can get verified if they align with Instagram’s criteria, emphasizing authenticity and engagement.

  • Traditional Verification Process: This involves logging into the account, navigating to settings, requesting verification, completing a form, and waiting up to 30 days for a decision.

  • Meta Verified Process: This involves logging into the account, accessing settings, navigating to the ‘Accounts Center’, checking availability, setting up payment, verifying identity, and completing the application.

  • Security for Verified Accounts: Verified accounts should prioritize security by enabling two-factor authentication, using strong passwords, being cautious with third-party apps, and regularly backing up their data.

  • Cost of Verification: Traditional verification is free, while the Meta Verified subscription has a monthly fee. There are also potential indirect costs related to enhancing an account’s public image for traditional verification.

  • Verification for Non-Celebrities: With Meta Verified, even those who aren’t globally famous can get verified. Traditional verification can also be achieved through local influence, unique content, collaborations, and press coverage.

  • Duration for Verification: Traditional verification can take up to 30 days, while Meta Verified offers almost immediate verification upon successful subscription and criteria alignment.

Why is Instagram Verification Important?

Given Instagram’s vast user base, differentiating real profiles from fake ones is vital. The importance of obtaining the Instagram verification badge, or the blue check, is as follows:

  • Authenticity: Instagram verification ensures an account’s authenticity. The blue check indicates that Instagram acknowledges the account as a genuine representation of a brand or celebrity.

  • Trustworthiness: Amidst numerous fake profiles, the Instagram verification badge serves as a trust symbol. Users tend to engage more with verified accounts, assured of their authenticity.

  • Visibility Boost: Verified profiles typically have enhanced visibility in search results. When searching for a brand or influencer, Instagram often prioritizes these accounts, enhancing their organic reach.

  • Credibility Enhancement: In the realm of influencers and brands, credibility is paramount. The Instagram blue check enhances this credibility, indicating the platform’s recognition and value.

  • Impersonation Protection: Prominent figures face the threat of impersonation. The Instagram verification process safeguards them from impersonators aiming to deceive followers or tarnish their reputations.

  • Feature Access: Instagram introduces new features periodically. At times, verified accounts gain early or exclusive access, offering them an advantage.

  • Brand Perception: In branding, image is crucial. The Instagram verification criteria, when met, can boost a brand’s perception, portraying it as more esteemed and well-established.

By understanding how to get verified on Instagram and the associated Instagram verification requirements and tips, users can navigate the platform more effectively and securely.


Meta Verified on Instagram: A New Pathway to Verification

Meta, the parent company of Instagram and Facebook, has introduced a new subscription service called “Meta Verified.” This service offers a unique pathway to obtaining the blue check badge on both Instagram and Facebook. Here’s what you need to know:


What is Meta Verified?

Meta Verified is a subscription bundle specifically designed for creators on both Instagram and Facebook. The service includes:

  • Account verification, which provides the blue check badge.

  • Protection against account impersonation.

  • Access to exclusive stickers.

  • Enhanced reach on the platform.

  • Direct access to human support agents.

The cost of a Meta Verified subscription is $14.99/month if you sign up through the iOS or Android apps. However, if you sign up via the web (only available for Facebook), the cost is $11.99/month.


Who Can Apply for Meta Verified?

Currently, Meta Verified is available only to individuals and not brands. The requirements to apply include:

  • The account must represent a real individual.

  • The individual must be 18 years or older.

  • Residency in Australia, New Zealand, or the United States.

  • Adherence to the Terms of Use or Community Guidelines on Instagram and the Terms of Service or Community Standards on Facebook.

  • The profile must use the individual’s full real name, matching the name on their government-issued ID.

  • The profile photo must show the individual’s face, matching the photo on their government-issued ID.

  • Two-factor authentication must be enabled.

  • The account must have a prior posting history.

How Does Meta Verified Differ from Traditional Verification?

Instagram and Facebook's traditional verification process is typically only available to public figures, celebrities, and well-known brands that have been featured in news stories or have household recognition. However, Meta Verified provides a wider range of individuals with the opportunity to become verified, even if they are not globally recognized. It is important to note that the original verification process, which is free, does not come with the additional benefits offered by the Meta Verified bundle. Those who have traditional verification can apply for Meta Verified to access the additional features of the subscription.


The Future of Meta Verified

Meta plans to broaden the reach of its Meta Verified program by making it available to businesses and the wider community. Although currently limited to select countries, the company intends to expand the program to other regions in the future.


Do You Need a Certain Number of Followers to Be Verified on Instagram?

Many people believe that Instagram's blue verification badge is only given to accounts with a high number of followers. However, this is a common misconception. The verification process on Instagram is more complex and is not solely based on follower count. Accounts with a large number of followers may still not be verified if they do not meet Instagram's verification criteria, while accounts with a smaller following have been able to obtain the badge by adhering to the platform's guidelines. The key factors for traditional Instagram verification include:

  • Authenticity: The account must represent a genuine person or entity.

  • Uniqueness: Instagram gives preference to unique accounts, representing a sole entity or individual. There are exceptions for language-specific accounts.

  • Profile Completeness: A potential account for verification should have a bio, profile picture, and at least one post.

  • Notable: The account must represent a well-known, highly searched-for person, brand, or entity. Instagram reviews accounts that are featured in multiple news sources and doesn’t consider paid or sponsored media content as sources for review.

To achieve free traditional verification on Instagram, it is essential to prioritize quality content. Consistently posting relevant content can help to grow and engage your audience. Additionally, actively responding to comments can foster genuine followers. Promoting your Instagram account on other platforms can also attract an authentic audience, which can help meet the requirements for Instagram verification.


Step-by-Step Guide on How to Get Verified on Instagram


Step-by-Step Guide on How to Get Verified on Instagram
Step-by-Step Guide on How to Get Verified on Instagram

  1. Log In to Your Account: Before starting the Instagram verification process, log into the desired account.

  2. Navigate to Your Profile: Access your profile by tapping the profile picture or icon at the bottom right.

  3. Access Settings: Click on ‘more options’ in the top right, often represented by three dots or lines. Then, choose ‘Settings and privacy’.

  4. Head to Account Type and Tools: Within the ‘For professionals’ section, select ‘Business tools and controls’.

  5. Begin the Verification Process: Choose ‘Request verification’.

  6. Complete the Verification Form:

    1. Input your full name.

    2. Provide necessary identification. This could be a photo ID for individuals or business documents for brands

    3. Follow On-Screen Prompts: Finish any remaining steps and hit ‘Submit’.


  1. Wait for the Outcome: Instagram reviews each request. Within 30 days, a notification in the Activity section will reveal if the account has earned the Instagram verification badge.

  2. Outcome Details:

    1. Successful requests result in the Instagram blue check.

    2. Unsuccessful attempts can be followed by a new application after 30 days. Note: Multiple applications before a decision voids the process.


For those with the Instagram blue check, it’s important to uphold the verified status:

  • Never sell or transfer the badge.

  • Adhere to Instagram’s Community Guidelines and Terms of Use.

  • Avoid third-party verification services.

  • Minimize toggling between public and private settings.

Step-by-Step Guide on How to Get Meta Verified on Instagram


Step-by-Step Guide on How to Get Meta Verified on Instagram
Step-by-Step Guide on How to Get Meta Verified on Instagram

  1. Log In to Your Account: Before starting the Instagram verification process, log into the desired account.

  2. Navigate to Your Profile: Access your profile by tapping the profile picture or icon at the bottom right.

  3. Access Settings: Click on ‘more options’ in the top right, often represented by three dots or lines. Then, choose ‘Settings’.

  4. Click ‘Meta Verified’: In the ‘Settings’ menu, find and tap on ‘Meta Verified’.

  5. Set Up Payment: Proceed to the payment page and choose your preferred payment method for the monthly subscription fee.

  6. Verify Your Identity: As part of the verification process, you’ll be required to provide a government-issued photo ID. Where available, you might also be asked to record and submit a selfie video to further confirm your identity.

  7. Complete the Application: Follow any additional on-screen prompts or instructions to finalize your application for the Meta Verified subscription.

  8. Await Approval: Once you’ve submitted all necessary details and documents, wait for the approval process to complete. Upon successful verification, you’ll be enrolled in the Meta Verified subscription and receive the blue check badge on your profile.

Security Measures for Verified Accounts

Here are some security recommendations that can help verified accounts maintain their account security, given that they are often targeted for hacking attempts due to their prominence:

  • Two-Factor Authentication: Turn on two-factor authentication for an added layer of account security.

  • Password Safety:

    • Never share your password with someone you don’t trust.

    • Choose a strong, unique password with a mix of numbers, letters, and special characters.

    • Regularly update your password, especially if prompted by Instagram.

    • Ensure the security of your email accounts, as they can be a gateway to your Instagram account.

  • Third-Party Apps: Be cautious when authorizing third-party apps. Never share your login details with untrusted apps, as they can gain full access to your account.

  • Backup Your Data: Regularly request a copy of everything you’ve shared on Instagram. This backup can be in HTML or JSON format. Remember, you’ll need your Instagram password to request this data.

  • General Tips:

    • Log out of Instagram on shared devices and avoid using the “Remember me” option on public computers.

    • Learn the steps to reset your password to act swiftly if needed.


Having a verification badge on your account can add prestige, but it also requires increased security awareness. It is important to prioritize the safety of your account and consistently follow best practices to ensure its security.


How Much Does It Cost to Get Verified on Instagram?

The cost associated with Instagram verification has often been shrouded in myths. Here are the facts:

  • Traditional Process is Free: Applying for the Instagram blue check through the official app doesn’t come with a fee. It’s a free process.

  • Meta Verified Subscription: This service provides a different pathway to verification. The cost of a Meta Verified subscription for Instagram is $14.99/month. This subscription not only offers the blue check badge but also other benefits like protection against account impersonation and access to exclusive stickers.

  • Scams Alert: Many third-party entities promise Instagram verification for a price. Such claims are typically scams. They not only fail to deliver on the promise but might also compromise account security. Always be cautious of offers that demand payment for the Instagram verification badge, especially those not affiliated with the official Meta Verified program.

  • Potential Indirect Costs: The direct application for traditional Instagram verification is free. However, some brands or individuals invest in enhancing their public image to align with Instagram verification criteria. This might involve public relations efforts, collaborations, or other brand-building strategies. These aren’t costs for the verification itself but for elevating the account’s stature.

  • No Cost for Reapplication: If an account doesn’t get verified on the first attempt through the traditional method, there’s an option to reapply after 30 days. This reapplication is free.

It's important to note that although the traditional verification process doesn't come with a direct financial cost, the Meta Verified subscription does require a monthly fee. It's crucial to stay informed and avoid services that offer misleading shortcuts. Ultimately, the true value lies in the authenticity and trustworthiness of an account on the platform.


How to Get Verified on Instagram Without Being Famous


How to Get Verified on Instagram Without Being Famous
How to Get Verified on Instagram Without Being Famous

Instagram verification has undergone a significant transformation with the introduction of the Meta Verified subscription. In the past, only celebrities and major brands with high public profiles had a better chance of getting verified. However, the new system has opened up opportunities for a wider range of individuals. Here's how you can earn the coveted blue check:

  • Meta Verified Subscription: You’ll need to pay for this, but you’ll have the blue check for authenticity and the added benefits that come with the subscription.

  • Traditional Verification:

    • Local Influence: Even if you’re not globally famous, being a well-known figure in a local community or industry can be a pathway to becoming verified. Local journalists, artists, or community leaders can be recognized for their contributions.

    • Unique Content Creation: Instagram values original content. Producing unique content that stands out and gains organic traction can bolster your case for verification.

    • Collaborations: Partnering with verified or larger accounts for shoutouts or features can increase your visibility and credibility on the platform.

    • Press Coverage: Even minor press mentions can be beneficial. Being featured in news articles, blogs, or other media adds to your public presence.


Consider both the Meta Verified subscription and the traditional method for verification. The traditional method is free and still available, but the Meta Verified subscription provides a more streamlined process. Your choice between the two depends on your goals, public profile, and budget.


How Long Does it Take to Get Verified on Instagram?

The duration for Instagram verification varies based on the method you choose:

Traditional Verification

  • Standard Response Time: Instagram typically takes up to 30 days to review and respond to traditional verification requests.

  • Expedited Cases: Some users have reported quicker turnarounds, especially if there’s a pressing need for verification, such as a surge in impersonation attempts or significant media coverage.

  • Recommendation: It’s always advisable to prepare for the full waiting period, even if there are instances of faster approvals.

Meta Verified Subscription

  • Immediate Verification: Once you successfully subscribe to Meta Verified and meet all the criteria, the blue check is added to your profile almost immediately. However, remember that while the badge is instant, you still need to align with Instagram’s verification criteria to maintain it.

  • Continuous Subscription: It’s essential to ensure that your subscription remains active. If the subscription lapses, there’s a possibility that the verification badge might be removed.

Both options require patience, but they differ in terms of cost and time. The Meta Verified subscription provides a quicker path to obtaining the blue check, but it comes with specific requirements and costs. On the other hand, the traditional method is free but may take longer to achieve the desired result.


Is Getting Verified on Instagram Important?

Getting verified on Instagram is crucial for building authenticity and credibility on the platform. The Instagram verification badge helps users differentiate between real profiles and potential impersonators.


There are two pathways to get verified on Instagram: the traditional verification process and the Meta Verified subscription. Both options come with unique benefits. The blue checkmark not only increases a profile's visibility but also builds trust among followers.


By following the Instagram verification criteria and utilizing the provided tips, users can confidently navigate the platform.


Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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