Manchester, UK, June 30th, 2023, Chainwire
Manchester City and OKX, a leading Web3 technology company and crypto exchange, have announced a new multi-year agreement. As part of the expanded deal, the OKX brand will feature on the left sleeve of both the men's and women's first team playing kits, as well as on the left sleeve of the first team training kits. The partnership has helped introduce the brand to millions of football fans worldwide through innovative Web3 experiences like the OKX Collective. The partnership expansion was unveiled at an exclusive reveal at the Etihad Stadium featuring City Football Group CEO Ferran Soriano and OKX Global CMO Haider Rafique. They discussed the role of Web3 technology in fan engagement and designing immersive experiences for fans. Manchester City Expands Partnership with OKX as Official Sleeve Partner.
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Ferran Soriano, Chief Executive Officer at City Football Group, said: "We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are leading companies driven by a passion for innovation. We have already seen great Web3 experiences designed by OKX for Manchester City’s global fan base and there will be many more to come. This is a very exciting partnership.”
Haider Rafique, CMO at OKX, said: "The journey with the Man City team has been incredible. Manchester City was our first official global brand partnership and in just a year and a half we have come a long way. We always intended to integrate with the sport and help the Club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative and a number of other new projects that we are excited about.
"We are excited to announce our sleeve partnership, which will enable us to connect with Manchester City fans worldwide. Through the use of Web3 technology, we aim to create engaging and innovative experiences. As the Official Cryptocurrency Exchange Partner of the Club, OKX will strive to deliver amazing opportunities to our fans with every interaction."
About OKX
OKX is a renowned technology company that focuses on building the future of trading and Web3. Its self-custody solutions are considered as the leading ones in the industry. The OKX Wallet is a Web3-compatible wallet that enables users to have greater control over their assets while also expanding access to various dApps such as DEXs, NFT marketplaces, DeFi, and GameFi.
The company has partnered with many top brands and athletes, including Manchester City F.C., McLaren Formula 1, The Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo. OKX is committed to transparency and security and publishes its Proof of Reserves on a monthly basis.
To learn more about OKX, you can download their app or visit their website at okx.com.
About Manchester City Football Club
Manchester City FC, an English Premier League club, was originally founded in 1880 as St Mark's West Gorton. In 1894, it officially became Manchester City FC and has since won several titles including the UEFA Champions League, European Cup Winners' Cup, nine League Championship titles, seven FA Cups, and eight League Cups. The club is one of the 13 clubs that make up the City Football Group.
Managed by Pep Guardiola, one of the most highly-decorated managers in world football, the club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium. The stadium, a spectacular 53,500 seat arena, has been City's home since 2003 and is located on the wider Etihad Campus. The campus also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility situated in the heart of East Manchester. The City Football Academy features a 7,000-capacity Academy Stadium and is where Manchester City Women's Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
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