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  • Writer's pictureSarah Dixon

Yue Minjun's First NFT Project on LiveArt.


Yue Minjun's First NFT Project on LiveArt.
Yue Minjun's First NFT Project on LiveArt.

New York, USA, July 31st, 2023, Chainwire


Yue Minjun's First NFT Project on LiveArt. LiveArt, a Web3 platform for art and culture, has announced the launch of a new NFT collection called Kingdom of the Laughing Man by contemporary Chinese artist Yue Minjun. This marks the artist's first foray into the digital art space, having previously achieved great success with his physical works which have fetched millions of dollars at auctions worldwide. His pieces are also held in permanent collections at renowned institutions such as SFMoma, Denver Art Museum, The Culture Centre of Francois Mitterrand, Guangdong Museum of Art, and Shenzhen Art Museum. Yue Minjun has collaborated with notable artists like KAWS and fashion brands like Comme De Garcons, cementing his signature style in global pop culture.


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The Laughing Man Kingdom has launched Boundless, a generative collection consisting of 1,200 unique NFT artworks that reflect Yue Minjun's iconic self-portraits. Those who hold a Yue Minjun Boundless collection will be given the chance to purchase unique physical prints that are signed by the artist, based on the NFTs they own. Future releases will feature 3D animated art and culminate in an immersive metaverse experience. The collection is exclusively available on LiveArt.

"I've explored numerous media with my art over the years. This new digital frontier excites me the most as I can bring my art to life in a way that I haven't been able to with physical media. In Web3 I can create a new engaging experience and relationship with the next generations of art collectors shaping the art world of the future," says Yue Minjun.
"Yue Minjun exemplifies the caliber of artists who call LiveArt home in this new digital world. I think he is probably the most significant contemporary artist to commit fully to a Web3 journey today, and we are honored and excited for the historic opportunity we can offer our collectors," says Boris Pevzner, CEO and Co-Founder of LiveArt.

LiveArt's first drop is scheduled to launch on August 8, 2023, and is expected to sell out quickly during a pre-sale exclusive to collectors and LiveArt X Card holders. To secure a spot on the pre-sale list, please click here.


About LiveArt

LiveArt is a Web3 platform for art and culture, founded by veterans of the art market from Sotheby's and Christie's, and supported by Binance Labs and Animoca Brands. The platform combines AI and blockchain technology with extensive knowledge of the art market to offer exclusive Web3 collecting experiences to a global audience. LiveArt's $ART utility token powers the LiveArt Protocol, which creates value for the LiveArt ecosystem through membership and loyalty programs for LiveArt and its partners' communities.


Yue Minjun, photo by Michelle Yue
Yue Minjun, photo by Michelle Yue




Artwork from the Kingdom of the Laughing Man: Boundless (2023) collection by Yue Minjun, published by LiveArt.
Artwork from the Kingdom of the Laughing Man: Boundless (2023) collection by Yue Minjun, published by LiveArt.



Artwork from the Kingdom of the Laughing Man: Boundless (2023) collection by Yue Minjun, published by LiveArt.
Artwork from the Kingdom of the Laughing Man: Boundless (2023) collection by Yue Minjun, published by LiveArt.




Artwork from the Kingdom of the Laughing Man: Boundless (2023) collection by Yue Minjun, published by LiveArt.
Artwork from the Kingdom of the Laughing Man: Boundless (2023) collection by Yue Minjun, published by LiveArt.



Artwork from the Kingdom of the Laughing Man: Boundless (2023) collection by Yue Minjun, published by LiveArt.
Artwork from the Kingdom of the Laughing Man: Boundless (2023) collection by Yue Minjun, published by LiveArt.



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